Advertorial Spotlight

  • 🚗 Marty Byrde and the Gig Driver’s Dilemma: Who Really Needs an Auto Warranty?

    I’ve been thinking about the uphill battle some services face when it comes to awareness—auto warranty being a prime example. Unlike auto insurance, which gets to ride the wave of legal mandate, warranties are left to fend for themselves in a crowded, skeptical marketplace. But just because they’re not required… Read ⇢

    🚗 Marty Byrde and the Gig Driver’s Dilemma: Who Really Needs an Auto Warranty?

  • When Success Blinds: The Pattern Behind Missed Shifts

    Blockbuster didn’t lack customers. Microsoft didn’t lack talent. But both lacked the pattern recognition to see a shift as it was happening. Blockbuster was a juggernaut. Its business model rewarded density—shelves packed with DVDs, parking lots full on Friday nights. But when Netflix started mailing DVDs, and eventually streaming them,… Read ⇢

    When Success Blinds: The Pattern Behind Missed Shifts

  • ✂️ The Stylist, the Client, and the Gummy Stack: A Thought in Progress

    One of the most fascinating long-term relationships to observe (from the outside) is the one between a woman and her stylist. There’s trust. There’s ritual. There’s banter. And over the years, there’s history. For many, it’s less “hair appointment” and more “life checkpoint.” And if you’re in a relationship where… Read ⇢

    ✂️ The Stylist, the Client, and the Gummy Stack: A Thought in Progress

  • Serve, Set, Sell: When Pickleball Meets Performance Marketing 🏓

    There are two things I love deeply: (Only one of those makes rescheduling meetings worth it for a rematch.) While scrolling through some landing pages that have done solid six-figure performance on native, I found myself lingering on this gem: 👉 https://myblissia.co It’s clean. It’s conversion-friendly. It’s got a track… Read ⇢

    Serve, Set, Sell: When Pickleball Meets Performance Marketing 🏓

  • Bridging the Gap: Priming the Audience Your Website Can’t Reach Alone

    In my last piece about unlocking hidden levers in your landing page, we explored how to make the most of the traffic you already have. But what about the people who aren’t there yet—the ones who don’t even know your brand exists? Enter native advertising and personalized landing pages: the… Read ⇢

    Bridging the Gap: Priming the Audience Your Website Can’t Reach Alone

  • Beyond B2C: Native Traffic’s Untapped B2B Power

    The power of new hires is that they don’t always bring the preconceived notions that industry veterans might have. Maybe it’s just me, but it’s not usual to think of native traffic as primarily a B2C channel—though it’s often associated that way. (By the way, is it a generational thing… Read ⇢

    Beyond B2C: Native Traffic’s Untapped B2B Power

  • Is Critique the Yin to Ideation’s Yang? ☯️

    It can be — if you think of each as balancing and strengthening the other: Without ideation, there’s nothing to critique. Without critique, raw ideas might never evolve into something strong or meaningful. People’s innate ability to critique can be constructively harnessed into advertorials worthy of A/B testing. The first… Read ⇢

    Is Critique the Yin to Ideation’s Yang? ☯️

  • Unlocking the “Hidden Levers” on Your Landing Page

    Most brands already have the assets they need to win more customers. They’re just not putting them in front of the right audience… or clearing the path to conversion. That’s where direct-response-style ideation comes in. Take this new demo for Wellow: https://go.mgid.com/wellow-fit-advertorial-demo It reframes existing website elements (social proof, headlines,… Read ⇢

    Unlocking the “Hidden Levers” on Your Landing Page

  • Why More Brands Are Layering in Advertorials — And How You Can See What That Looks Like for Free

    Let’s talk strategy. If you’re driving paid traffic to a product page — especially one built to convert — you’re doing what countless brands do to catch buyers at the bottom of their decision-making cycle. And that’s smart. But that’s also exactly what your competitors are doing. So how do… Read ⇢

    Why More Brands Are Layering in Advertorials — And How You Can See What That Looks Like for Free