🏈 Round 6 Magic: Why Skipping Personas Could Be Your Tom Brady Mistake

This edition was sparked by a great breakdown from Ray Jang (CEO at Atria), via his Vibe Marketing Club newsletter. He summed up ad strategy beautifully with: “The more you market outcomes, the more you’ll sell.”

Ray dissected how brands like Dose and Heart & Soil Supps use sharp, outcome-driven messaging to boost conversions. It wasn’t just about the product—it was about who the product is for, what problem it solves, and how it makes someone feel like the hero.

That got us thinking… what if the missing link in your funnel isn’t the creative or the click cost—it’s the persona?

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🧠 Your Next Winning Campaign Might Be Persona #6

Advertisers often try native or advertorials with one persona in mind. If it doesn’t convert, they bounce.

But here’s the thing: Tom Brady wasn’t picked until the 6th round. Imagine if the Patriots had stopped scouting after pick #5. No dynasty. No rings. No GOAT.

When it comes to persona-based marketing, the same logic applies. You might have tried 2 or 3 different angles already, but stopping there could mean missing your franchise persona—the one that changes the entire playbook.

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🔍 How to Scout Winning Personas (Like a GM)

Let’s say you’re selling a gut health product. You could:

• Go broad: “Tired of bloating?” (great for mass-market)
• Niche down: “Why people with elevated AST levels are turning to this daily habit” (like we explored with the Dose demo lander—targeting health-savvy readers concerned with liver enzyme levels)
• Even more focused: “This shot helps post-op patients get their digestion back on track” (a persona overlooked by 99% of supplement brands)

Each one of these is a different player on your team. Not all will make the cut. But you’ll never know if Persona #6 is your Brady unless you test it.

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💡 It’s Time to Revisit Native & Advertorials

We get it—maybe you tried native before. Maybe it flopped. But if your offer has multiple benefits, there’s a good chance it can connect with multiple personas.

Think of advertorials not as “one and done,” but as rotating your roster until you find your starters.

So here’s the challenge: Who’s your overlooked persona? Who’s your 6th round pick just waiting for a shot?

MGID’s platform + smart persona-based landers = a winning combination for unlocking new revenue.

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Let us know if you want help brainstorming personas for your offer. We’ve got a full bench of ideas. Click here for the demo for Dose. It’s image light to focus on angle. Rest assured we’ll add images to yours.

📩 Until next week, Advertorial Spotlight