Most brands already have the assets they need to win more customers. They’re just not putting them in front of the right audience… or clearing the path to conversion.
That’s where direct-response-style ideation comes in.
Take this new demo for Wellow: https://go.mgid.com/wellow-fit-advertorial-demo
It reframes existing website elements (social proof, headlines, unique positioning) to speak directly to a wellness-conscious, active adult demo – and eliminates any messaging not aligned with that goal.
Why might this work: ✅ Tightly framed messaging (no “choose your adventure” confusion) ✅ Leans into who this is for (and who it’s not) ✅ Builds curiosity and credibility before the CTA ever appears.
No need to reinvent the wheel. Just redirect it.Want to see what this approach might look like for your brand (or a client’s)? DM me and I’ll: 1️⃣ Review your site or offer 2️⃣ Suggest 1-2 audience-specific ideation angles 3️⃣ Use Spytools for insights into similar brands or offers.
Bonus: If you want to shape the next edition, just drop a URL in comments of a site that interests you.
Let’s get more from the traffic you’re already paying for.
Advertorial Spotlight 
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