Is Critique the Yin to Ideation’s Yang? ☯️

It can be — if you think of each as balancing and strengthening the other:

• Without ideation, there’s nothing to critique.
• Without critique, raw ideas might never evolve into something strong or meaningful.

Without ideation, there’s nothing to critique.

Without critique, raw ideas might never evolve into something strong or meaningful.

People’s innate ability to critique can be constructively harnessed into advertorials worthy of A/B testing.

The first step is generating content with the expectation that it will be critiqued — and welcoming it. With this mindset, let’s take an unexpected approach to positioning an offer to a niche audience: parents of kids who are PC gamers.

Every parent of a gamer knows: once the first PC or gaming console is purchased, it becomes a perpetual negative cash flow machine. 💸

But could these devices also be a security risk? 🛡️

Young gamers often innocently download cheat codes, mods, or experiment with new streaming services — creating potential vulnerabilities.

Hope you enjoy this edition’s demo advertorial. https://go.mgid.com/pc-cleaner-demo-advertorial

Remember: I’m always happy to help kick-start your advertorial ideation. ⚡

Balance the spark and the sharp eye — and let’s build something great. ✍️