Beyond B2C: Native Traffic’s Untapped B2B Power

The power of new hires is that they don’t always bring the preconceived notions that industry veterans might have.

Maybe it’s just me, but it’s not usual to think of native traffic as primarily a B2C channel—though it’s often associated that way.

(By the way, is it a generational thing to associate the phrase “it’s not unusual” more with the Carlton dance than with Tom Jones? Sorry, I digress.)

Where were we? Oh yeah—B2B native. Time will tell how those campaigns pan out. But we can explore applying advertorial concepts to B2B lead-gen pages, especially in places like relevant LinkedIn groups.

For example, it’s not unusual (sorry, it’s stuck in my head now too) to see vertical-specific applications of technologies that are otherwise viewed as horizontal.

Think:

Cash registers = vertical (retail)

Call center tech = horizontal (cross-industry)

With that setup in mind—and thanks for sticking with me—check out this edition’s demo lander. https://go.mgid.com/yonyx-demo

And if you’re interested in ideation around your B2C or B2B offerings, DM me. Let’s get something on the calendar to chat.

Finally, if you’ve been ignoring those time to stand notifications, you know what to do… cue the music and: 🕺🏽🎶