Let’s talk strategy.
If you’re driving paid traffic to a product page — especially one built to convert — you’re doing what countless brands do to catch buyers at the bottom of their decision-making cycle.
And that’s smart.
But that’s also exactly what your competitors are doing.
So how do you get ahead?
Brands that are serious about long-term growth are now adding advertorials to their funnel mix — not as a replacement, but as an amplification tool. These educational, story-driven pages allow you to:
- Warm up colder audiences
- Connect your offer to the reader’s lived experience
- Initiate a purchase journey — before someone else does
What It Looks Like in Practice
Each week, we feature a live demo of a different advertorial concept. These are mockups — not endorsements — designed to show what’s possible when you meet consumers upstream of your cart.
This week’s example: 👉 View the demo for a fiber + GLP-1 support supplement.
Notice how it doesn’t hard-sell. It educates. It validates the reader’s concerns. Then it offers a natural next step to learn more — and possibly buy.
This isn’t just a landing page. It’s a conversation starter.
Why Shopify Brands Are Taking This Seriously
If you’re on Shopify, there’s good news: MGID has custom tracking integrations designed to make this easy. No dev bandwidth needed. No backend gymnastics.
Just a seamless way to:
- Track advertorial-driven sales
- Optimize traffic efficiently
- Pair strong bottom-funnel performance with meaningful top-funnel engagement
Think of it as diversifying the path to purchase — because not everyone is ready to buy when they first see your offer… but many will be, if you give them a reason.
Want to See What Your Brand Could Look Like in This Format?
We’re offering no-cost, no-obligation demo advertorials to showcase how your product or service could be introduced through storytelling.
👉 Comment below or request yours here. Your next winning funnel might not be a new product — it might just be a new page.
Advertorial Spotlight 
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